Training for sales representatives, SDRs and BDRs

Identify, generate and meet your B2B prospects with ultra-targeted and personalised multi-channel prospecting campaigns

By Charles Perret, Founder, devlo

Published on 15 June 2024Updated on 1 March 2026

Why invest in B2B sales prospecting training?

Traditional B2B prospecting courses usually cost between €1,000 and €2,000 and stretch over several weeks. They are often too theoretical and disconnected from the tools you actually use every day.

devlo's Outbound Academy is different: 50 highly practical video tutorials built from field-tested outbound methods. Every chapter shows you exactly what to do, which tools to use, and what results to expect.

Lifetime access. No time limit. Regular updates. And if you want to go further, our team can step in and execute for you.

Start for free →Talk to an expert

Schedule more qualified demos, appointments and meetings with qualified leads

A course to learn every stage of B2B lead generation in an ultra-detailed, comprehensive and practical way

First free chapter: contact your prospects on LinkedIn

Set up your automated prospecting campaign on LinkedIn free of charge for up to 200 invitations per month

Access the platform free of charge →

Trusted by our clients

Academy testimonials section

“I recently took an online course on B2B lead generation and making qualified appointments, and it was a real game-changer for me. The course provided me with practical techniques and strategies that I was able to apply immediately to my sales process. What I really appreciated was how accessible and easy to understand the content was. It wasn't full of complex jargon or unrealistic scenarios. Instead, the training focused on concrete examples and actionable steps. Since then, I've seen a significant increase in the number of qualified appointments. And not only that, but the appointments have been much more productive and effective in moving prospects through the sales tunnel.”

Maxime Dumont

Mind-shift Activator

Mind-shifters

B2B prospecting training: full program structure

Precision targeting and ICP

Define your Ideal Customer Profile. Select the industries, company sizes, and decision-makers that generate the most meetings.

See how our experts handle targeting for you →

B2B data extraction

Build qualified prospect lists with Sales Navigator, Apollo, and specialized B2B databases.

Generate qualified leads →

Enrichment and verification

Enrich your data with Clay, verify email addresses, and prepare campaigns with strong deliverability.

Enrich your data →

B2B cold email

Write email sequences that consistently reach 45%+ open rates. Templates, copywriting, and deliverability included.

Outsource your cold email →

LinkedIn outreach

Automate your LinkedIn prospecting with personalized invites, messages, and multichannel follow-up.

Let our experts run LinkedIn for you →

B2B cold calling

Master cold calling techniques: scripts, objection handling, and qualified meeting booking.

Outsourced cold calling →

Multichannel sequences

Combine email, LinkedIn, and phone into automated sequences to maximize your reply rate.

Discuss your multichannel strategy →

What you will learn

Master B2B sales development, cold outreach strategies and prospecting techniques to consistently generate B2B sales.

What's included

Video tutorials

Transform your B2B sales development with 50 tutorials. 2.5 hours of videos to discover all the steps from A to Z and become autonomous in cold outreach and customer acquisition.

Dedicated platform

Follow your training on our dedicated platform, accessible at any time. From your web browser, the Mac OS app, iOS on your iPhone or from your Android.

Ressources

Access all the ready-to-use resources: email permutator, cold call scripts, Excel/Google Sheet scripts, cold email sequence templates, standard responses and prospecting service templates.

Updates

Stay up-to-date with new methods, trends and tools for multi-channel prospecting. Lifetime access.

Experts

Find the answers to your questions from our B2B customer acquisition experts. Each chapter has its own discussion thread where you can ask your questions, validate your options and make the best decision.

Rencontres

Meet the other members of the Academy. Together, we form a community that helps each other plan more qualified appointments and master the cold outreach strategy.

Case studies

Discover several case studies inspired by the prospecting campaigns managed by our agency. Our clients operate in cybersecurity, HR, sustainable development, merchandising, video production, real estate and training.

Exclusive webinars

Take part in weekly webinars where members of the community share their case studies to fine-tune their lead generation, cold outreach sequences and outbound acquisition campaigns.

Who should take this training?

🎯

SDRs — Sales Development Representatives

New to B2B prospecting? Learn the foundations of cold outreach and lead qualification.

🚀

BDRs — Business Development Representatives

Looking to scale your lead generation? Master advanced tools and outreach techniques.

💼

B2B founders

Launching a new product or entering a new market? Build your prospecting engine from scratch without hiring first.

📊

Salesleaders

Leading a sales team? Train your team with a methodology proven across B2B campaign experience.

No prerequisites required.

Discover our comprehensive step-by-step methodology

If you are an SDR, BDR, business developer, branch manager or entrepreneur, and you want to accelerate your sales development and meet more qualified B2B prospects, take advantage of our special offer: Lifetime membership

Take advantage of the special offer →

Why do B2B sales teams invest in structured prospecting training?

A high-performing sales team is not built on scripts alone. It needs a clear method to define the ICP, build lists, structure sequences, and track the metrics that actually matter.

devlo's Outbound Academy packages what we learned across B2B campaign experience. The goal is not generic theory, but practical workflows, tools, and standards that help teams generate qualified meetings faster.

For SMEs, startups, and in-house SDR teams, this reduces wasted time, standardises execution, and shortens the ramp-up period.

In summary:

Key takeaways

Structured method: ICP, data, messaging, sequences, and reporting are covered end to end.
Execution-first approach: the material comes from live campaigns, not abstract theory.
Faster ramp-up: teams spend less time guessing and more time executing.

FAQ Academy

There are hundreds of tools on the market. This training course will teach you how to use the solutions that deliver the best results for sales prospecting: Sales Navigator ($100/month), lemlist ($100/month), Phantombuster ($30/month), HubSpot ($0) and Bouncer ($30 for 5000 credits), Excel/Google Sheet.

A multi-channel prospecting campaign reaches your prospects by cold email, telemarketing and LinkedIn. This gives you greater visibility with your prospects. What's more, this approach sets you apart from your competitors and regularly generates qualified leads.

B2B prospecting creates a direct, measurable path to potential customers. Its fit depends on the ICP, offer, fully loaded cost and outcomes observed on a defined cohort.

Anyone who sells products or services to other companies. If you're a Sales Development Representative, Business Development Representative, business developer, agency manager, entrepreneur, or work with a telemarketing agency, and you want to meet more qualified B2B prospects, you're going to be impressed.

The training's value depends on your starting point and ability to apply the method. Define a baseline and track cost, qualified conversations and attributed revenue; no single-sale payback is assumed.

This Academy structures the steps we use to scope lead generation, sales prospecting and B2B prospect qualification. The modules explain the choices, controls and iterations needed to build a repeatable cold-outreach method.

No problem, you'll discover all the steps you need to take to set up your own sales prospecting campaigns or decide to outsource your sales development.